Middle School Skills Academy


About Keith Veney

Commonly referred to as Bishop because of his uncanny knack for connecting with people on a spiritual level, Keith Veney has quietly become a driving force within the basketball industry. After leaving his mark on the college game, playing professionally for 5 years, acquiring business knowledge as a Nike sports marketing executive and founding his own player development company (Shot Doc Nation), Veney has established a solid foundation to expand globally with the Keith Veney Leadership Academy.

As a Business Manager for Nike Basketball, Veney's natural ability to identify key talent, build solid relationships, influence decision makers and negotiate landmark deals helped grow the business by more than 230% in just 7 years from 2001-2008, surpassing the $1 billion mark. He initiated the brand's first Kids signature shoe for Paul Pierce when he was a member of the Boston Celtics, and developed exclusive retail partnerships to drive sales with popular regional players, including: Richard Jefferson (Nets; Foot Locker), Caron Butler (Wizards; Downtown LockerRoom), and Jermaine O'Neal (Pacers; Foot Action).

Veney learned many valuable lessons as both player and executive, such as being fearless and flexible, which eventually led him down the path of entrepreneurship. His personal belief system coupled with growing confidence as a business leader allowed Keith to make room for his gifts and begin fulfilling his life purpose. This increased level of clarity manifested into Shot Doc Nation and eventually the Keith Veney Leadership Academy. For the Academy, Veney envisions an educational platform rooted in spirituality and sports, where young people ultimately become the best possible version of themselves. With holistic life skills training focused on conflict resolution, critical thinking, emotional intelligence, self awareness, proper etiquette and more, the Academy will graduate men and women of character who successfully demonstrate a transformation of mind, body and spirit.